Learn SEM and Paid Search to optimize your website and ads to outperform the competition
Search Engine Marketing (SEM) training covers today’s best practices and strategies to improve performance in search engine result pages (SERPs) and pay-per-click advertising (paid search). Align your digital marketing strategy with search engine marketing techniques to accomplish business goals through both organic and paid website optimization.
- When : March 21th from 9 am to 17 pm. (Lunch time 12:30 to 13:30)
- Where: Rua das Portas de Santo Antao, 89, Lisboa.
Drive traffic to your site by learning and practicing keyword research and implementation strategies, social media leveraging tactics, and video, image and landing page optimization. Reach your site goals by combining strong search engine marketing practices with paid search strategies.
This course will cover the basics of planning pay-per-click campaigns, keyword groups and geo-targeting to get the most out of your paid search engine marketing. Manage and optimize your campaigns for improved performance and value-added content to be leveraged across all online channels. Measure the success of these techniques to evaluate what works best for website conversions.
The standard course is offered over one day, but on demand I can organise it also in a series of morning sessions. The course structure is augmented based on knowledge, and the case studies used vertical specific.
What you will learn:
- General concepts – Explaining the fundamentals, basics and foundations
- Structure – How a campaign is structured for success
- Building – Tutorials on what tools and processes to use
- Optimisation – Standard and advanced techniques
- Reporting – Including AdWords and Google Analytics
Before the training: You fill out an introduction form so that I can adapt the workshop to your needs. I will analyze your website and your use of social media and give you concrete advice that you can put into practice immediately. After the training you will receive the syllabus with the presentation, additional tips and tricks, checklists and case description.
Price: 150 € HT (the price includes the participation certificate , soft drinks and coffee, the syllabus and the e-book: “23 SEO Myths to Leave Behind in 2016″).
For any question about the training or if you want to book one or more places, simply send me an e-mail and I will contact you less thank 24 hours after receiving your request. After making your inscription, if you are unable to participate, you can be replaced by the person chosen by you.